Online poker, because of its nature, was quick to recognize the importance and power of social media sites such as Twitter, Facebook and YouTube. It’s the way to keep connected with people and to develop a sense of community. Now Las Vegas is getting into the act too.
How does social media work and in what ways can sites such as Facebook help online poker sites and brick and mortar casinos? And what can they do for individual players? Here’s the latest on how social media sites can be and are being used by those who run poker rooms and those who love to play at them.
Social Media as a Resource
Generally speaking the idea behind social media is to offer useful and/or interesting information to those who are or may use your business. For online poker sites and B&M poker rooms looking to connect with people, social media oriented sites have become the place to be.
Along with being extremely popular amongst those who travel through cyberspace, the demographic of the user is one with which poker rooms certainly want to connect. They are young to middle age, enjoy using the Internet for social interaction and like playing online games. Here are some resources that online poker sites and rooms are using and that are of interest to players.
Facebook Fan Page
The Facebook Fan Page is fast becoming a standard for any online poker site. The Fan Page is a place where sites and B&M poker establishments can connect with their members on a daily basis, posting images, blogs and videos. They can highlight tournaments, promote special offers and profile players.
Twitter is another social media resource but it is quite different from Facebook. With Twitter, people sign up to get Tweets from members. A Tweet is an instant method for an online poker site and B&M casino to get breaking news, announce new tournaments and present special offers to its players and potential players.
Sites using online video and YouTube can connect in a way that’s entirely different than any other form of social media. Video is the perfect form of communication for the Internet due to its dynamic nature and ability to get information out quickly and in an interesting manner. Poker tips, rules and special site features may be highlighted in short videos.
Videos can be posted to the online poker site and B&M casino’s Facebook Fan Page, announced on Twitter and linked to through a blog.
The Power of Social Media for Poker Sites
Social media sites are extremely useful not only because they keep an online poker site and B&M casino connected with players but because they are instrumental in boosting search engine rankings. This is an extremely powerful tool for sites and useful method of getting information for players.